Ten tested proven steps on how to start online business, attract visitors and make more sales through your website by Manmeet Pal Singh. Get Your Business Online with world class website development services by Get India Business Online.
There are plenty of guides available online to help you build a successful business online, however you may achieve success following these proven steps in proper order.
How to Start Online Business ? – The 10 Step Guide
Starting a business online is piece cake of nowadays. Anyone can use these steps to become an online entrepreneur and start making money.
Find a problem and solve it
If you are just starting out on the Internet, stop looking for a product to sell and focus on figuring out a niche or market which will increase your chances of success. You can do that by performing research for low competition keywords, visit discussion forums and relevant blogs with a lot of questions or queries around the problem that exists.
The plan is to discover a customer base who are already out there looking for a solution to their existing problem without any outcome.
Once you have figured out a problem with minimal to no solution available out there, build a product which would specifically cater to ]that market and people according to your research.
If competition already exists in the market, make sure to do better than the others.
Brand well to Start Online Business
Why do you want to start online business? Why need a domain name? Why need to brand well? You should be clear on these points in order to brand your online business well.
If you are making a website for business, domain name will play key role in your online business brand. A short and memorable domain name is the way forward.
Pick right domain name
To pick right domain name, you should give yourself enough time to brainstorm over the purpose of the business, the market behind it, product it will sell and values it’ll communicate to the audience. You can use keywords related to your business in a domain name. Keep in mind that keywords used should be directly relevant to your business (for example; Soap.com) or else there is no use whatsoever, until and unless it’s a made-up brand-able word (for example; Google.com).
Keyword rich domain names with relevant content help your business and website gain better placement in search engine results. Moz.com confirms having relevant keywords in a domain name is beneficial.
Select reliable web hosting
Now that you have got initial basic steps right, it’s time to figure out what are your requirements for web hosting?. Choosing a reliable web hosting is much important to solve the question, How to Start Online Business ?
It isn’t easy to get the right web host without proper research. Brainstorm about the type of website; whether it’ll be a simple business website built on popular WordPress platform or any other content management system, an enhanced ecommerce platform developed from scratch, Windows or Linux web hosting, additional features available like cPanel, unlimited disk space, unlimited data transfer, unlimited add-on domain names, email hosting, auto-backup, 24/7 free programming support, adequate one-click install applications, etc. Some of the very essential points to consider for a seamless online business operations.
Once you have basic requirements in place, select a reliable web hosting from a well known brand in the industry which provides consistency and at least 99.99% uptime guarantee. The web hosting should be available at economical costs with essential features you have marked earlier with upgrade-any-time options. Whether service provider has easy to use hosting and user control panel. Most important, do read hosting provider’s Terms & Conditions page to find out in detail about their usage policy.
Create a business website
Once you have your product ready for the market, now is the time to design and develop website which is an easy-to-use and easy-to-shop for your customers.
Simple and eye-catching layout should be preferred as we’ve only 3-5 seconds to grab website visitor’s attention, or else you would never see them again.
Our recommendations: Stick to one font, or at the max two fonts on a plain background for precision. Use audio or video only to convey your problem solving message. One-click checkout process is preferred by most customers. Offer customers an easy to use and shop solution on your website and they would keep coming back for more. Last but not the least, offer some sort of benefit or discount to make website visitors sign up for your newsletter.
Write a killer marketing copy
In this step, you will learn to write a proven marketing copy recipe which will drive your website visitors through the complete process of selling a product.
Staring with a persuasive title which will increase interest, detail the problem that your product will solve. Why should people buy your product from you? Mention benefits while talking about the product and ascertain your authority as a solution to the problem.
Make sure to list out credible customer testimonials to gain website visitors trust.
You may have to offer a limited time discount or promo pricing to create a rush with a strong assurance statement of reliable product. Please keep in mind that you must also focus on showcasing your product as the only problem solving option available in the market.
Search engines can be best source of traffic to Start Online Business
There are two ways to get traffic to your newly created website. One is the Search Engine Optimization (SEO) and second is Pay-Per-Click (PPC) advertising.
Both are efficient, but require paid experts to get the job done right. You can do it yourself as well, however you would require enough time to learn and integrate your learning accordingly. In our opinion, Pay-Per-Click (PPC) advertising is the most cost effective, easiest and quickest way of generating targeted traffic or leads for your online business.
Search Engine Optimization (SEO) is slow process and require a lot of patience since there is heavy competition for most keywords to rank on first page of search engines. Pay-Per-Click (PPC) advertising displays your ads on priority positions on first page of the search pages with relevant keyword testing.
Be an authority in the industry
Internet is a network of tens of millions of computers and other devices connected to each other globally in order to share or pass on any type of information. People use Internet to learn and find information which is freely available. Be an expert source for people looking for free information about your product, niche or industry over the Internet and relevant websites will follow or link back to your high quality content sending ranking signals to search engines that your business website is an authority in the industry. The authority and trust gained will help you attract more visitors, plus business for your website. Keep in mind that content should be anything useful in the form of article, video, info-graphic, etc.
Being a social influencer, an active expert in your niche, on industry forums and question/answer sites will help achieve more from the target market.
Build customer-base through email subscription
Create a valuable asset for your online business by offering an opt-in email subscription list which would include previous customers and general website visitors.
Email subscribers are your direct potential customers, also known as leads in the Internet marketing world. This audience is interested in reading from you about your products and services you have to offer.
There is no better tool in the world than email marketing, extremely targeted, quite cheaper and every action is track-able.
Increase revenue through regular customer loyalty promotions
Customer lifetime value (CLV) is one of the most important part of the Internet marketing which symbolizes the total profit your business can derive from an existing customer.
Research shows that at least 35% customers will shop from your online business again if you reach out to them appropriately. Acquiring a customer is the most expensive and making that first sale is difficult task. So reach out to your customer base with regular loyalty promotions time and again.
The Internet world has evolved so rapidly in last few years that you will get almost everything online these days. However, basic ideology of how to start online business and grow over the years haven’t really changed much.
Follow above mentioned steps in an order without fail and we’re sure you will do good with a sustainable product and market. Get basics right!